Higher construction costs and more expensive debt finance, coupled with lower property prices mean that profitable real estate development projects in Melbourne are difficult to attain. It has never been more important to purchase well. Similarly, to succeed in a challenging landscape, you need to design with specific end-buyer demographics in mind. And, it is critical that you appoint quality building practitioners throughout.
What are your development objectives – resale profits, build for real estate investing, or a mix – and what savings and borrowing capacity do you have? With clarity around these fundamentals, an experienced development consultant can identify suitable project types and zero in on ideal locations. Melbourne’s 500+ suburbs vary wildly in terms or price, profitability and cycle stages, so it’s important to conduct real-time analyses on market conditions before progressing.
The development potential of properties depends on a lot of variables: planning zones and overlays, block size and dimensions, features (e.g. trees, slope, etc), accessibility to commercial and transport centres, neighbourhood character, and more. No simple rule such as ‘build one townhouse for every 300 m2 exists. Every property we recommend to clients comes with a preliminary Feasibility analysis. If the project feels right, we complete comprehensive modelling with feedback from Council Planners, Town Planners, Conveyancers, Builders, selling Agents and other experienced professionals. We determine market value based on nearby comparable sales and projected profitability. Only then do we enter into purchase negotiations to secure the property on the best possible terms. We regularly save clients tens of thousands of dollars by leveraging relationships, market intelligence, and inside knowledge.
Some clients appoint us to simply secure sites that suit their individual objectives and parameters. They typically sit at opposite ends of the spectrum – set and forget investors on one end, and experienced builders and developers on the other. Many other clients require more than the above Buyer Advocacy service, and appoint us to project manage the Design and Town Planning phase. We assemble all the required consultants (most of whom we have worked with for 10+ years) to develop a design concept that will deliver the best possible commercial returns. We shepherd the Town Planning application all the way through Council to attain the most profitable planning permit that aligns to the site-specific Feasibility.
Good Planning Permits add significant value to properties. Some clients are happy to simply hold their investment for a few years (permits last for up to 2-6 years). Many wish to progress immediately to construction and appoint us to oversee the completion of all Construction Documents including Council Endorsed Plans, Architectural, Engineering, Fixture and Fitting Schedules, etc. Over years, we have assembled a preferred Builder Panel – we identify several who are suitable for each individual project and oversee the Build Tender on behalf of clients all the way to Contract Appointment.
Building is always a challenge, whether it’s one house or 10+ townhouses. Things come up, and someone with experience and knowledge needs to be present to answer questions, resolve discrepancies, and negotiate a path forward. A qualified real estate development consultant will keep you on the front foot with emerging concerns and decisions; he/she will meet on site regularly with builders and trades, monitor programs carefully and administer liaise with all government bodies and service providers; you will receive regular updates and advice on cost saving exercises (including limiting variations). Property Analytics is the eyes and ears for domestic and overseas clients, all the way to handover.
Real estate can be a murky industry. It is critically important that you ensure there are no conflicts of interest with your property development consultants. Property Analytics does not sell property – we never have. But, we often act as Vendor Advocates for developer clients who wish to sell upon completion. This involves identifying, interviewing, and recommending the best selling agents to manage the sale of properties (off the plan and upon completion). Another thing to be careful of.. ensure that your consultants are incentive the right way. We offer clients fixed fee options throughout all our services to ensure accountability and transparency.
All our advice is supported by proprietary analyses and insights gained through real-life experience
We only secure profitable residential development projects and investments in Melbourne
Our fees are based on deliverables: purchase, permit, build tender, construction completion
We are very discerning about property recommendations to our clients. Read dozens of real-life success stories below
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Someone who’s full time job involves studying real estate and uncovering important property market insights. We seek to understand the Melbourne property market conditions and trends, and future property market forecasts.
Our focus is predominately on the 400+ suburbs that make up the Melbourne property market. As Buyers Agents in Melbourne, we don’t purchase in regional areas or interstate.
Our primary focus of research is residential real estate, particularly the housing market in Melbourne. We only purchase houses, land and townhouses as Buyers Agents and Property Developer Advisors in Melbourne.
We provide graphs, maps and stats that explain the Melbourne property market to sellers, buyers and landlords – where are prices trending, how are auctions tracking, where are buyers coming from…
We’ve been specialist Property Analysts for over a decade, and have long-term subscriptions with all the most credible data providers: REIV, Core Logic, Pricefinder, Landchecker, ABS, RBA… A big part of our job is consolidating all property data to gain a comprehensive understanding of the Melbourne real estate market.
Our staff have a range of Certificates, Diplomas and Degrees in Business, Real Estate, Construction and Data Management. We are fully licensed Real Estate Buyers Agents, with the required professional indemnity insurance.