location26 Seddon St, Ivanhoe VIC 3079

Meet the professionals who trust our research

Buxton
Jellis Craig
The Urban Developer
Your Investment property
Barry Plant
Frasers Property
Australian Property Investor
Ready Media Group
Chishomn & Gamon
Grimsey
Nelson Alexander

Why Consult a Property Development Expert?

Just because you can develop a property doesn’t mean that you should. In our experience, only about 10 in 100 Melbourne properties with development potential are worth exploring. And, only about 1 in 10 of those promise strong enough profits at an acceptable level of risk. Experienced property developers always say a similar thing, “profits are made at the time of purchase”. Before buying a property for development purposes, it’s critical that you understand everything there is to know about the site, its potential, and the profitability associated with multiple design concepts.

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Understanding the Feasibility Study Process

What’s possible on a site? Should you build 2 large houses targeting established families who value the school zone and parklands? Or should you build 4 smaller townhouses targeting young professionals who value proximity to shops and transport? A comprehensive feasibility identifies the most profitable design concept, with reference to buyer demand and specifications.

Feasibilities spell out ALL Costs, including but not limited to Acquisition, Planning, Construction Holding, Subdivision and Sales (don’t forget stamp duty, council open space contributions, margin schemes, etc). They estimate the Gross Realised Value of the properties developed with reference to nearby comparable sales of new townhouses. They provide timelines, detail GST Inputs/Outputs, and spell out Equity and Debt requirements.

Ultimately, developers look for Profitability in terms of Return on Capital and Return on Equity. And, they need to know all of these numbers before they purchase.

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Choosing the Right Feasibility Study Consultant in Melbourne

A lot of moving parts go into feasibility study reports. It takes time and expertise to complete them properly. Experienced developers appoint us to save them time in securing their next project. They run their own feasibility analyses, but they simply don’t have the capacity to complete dozens before finding the right property (not to mention the headache of dealing with all the selling agents!). Newer developers appoint us because of our in-depth experience and expertise, and our relationships with highly qualified consultants.

Want to know whether you’re talking to a good feasibility study consultant? Ask about their local knowledge – buyer demographics, market values, neighbourhood character. Ask about the last permit they secured, or project they completed. Ask how they determine construction costs, assess site constraints, gauge Council responses, and assemble project teams .

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Common Mistakes to Avoid in Property Development Feasibility

  1. Don’t just rely on site coverage calculations to determine the yield of new dwellings for a site. Make sure you plot the concept with consideration of common drives, private open space dimensions, tree planting opportunities, etc.
  2. Don’t just look at the conditions on the actual property. Do street trees or neighbouring trees impact? Are there electrical poles, curb drains, sensitive interfaces? How far is the southern neighbour setback and what habitable windows could be of concern?
  3. Don’t overlook finance considerations. If you’re developing 4+ townhouses that will require Commercial Finance, which impacts LVR and Interest Rate assumptions. Have you attained lending advice assuming a personal purchase or through an entity?
  4. Don’t underestimate all the government imposts.. Stamp Duty, Metropolitan Planning Levies, Asset Protection Permits, Sustainable Design Assessments, Open Space Contributions.
  5. Don’t forget to analyse the Vendor Statement for Overlays, Covenants, Easements, etc.
  6. Don’t, Don’t, Don’t purchase a property without conducting a Feasibility Analysis first.
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The Benefits of Partnering with a Property Analytics – a Feasibility Study Consultant

We know the types and locations of property development projects that achieve the strongest profits. A lot of experience and research shows that profits vary widely from one suburb to the next. At a high level, much depends on the relationship between land cost, project scale, buyer demographics, and resale ceiling prices. The property development feasibility analyses that we provide means that you minimize your risks and maximise your profits through a streamlined development process.

Property Analytics specialise exclusively in low-rise residential property developments within Melbourne suburbs. We have completed and advised on 50+ projects over the last few years alone – from straight knockdown rebuild projects of single houses to dual occupancy, duplex, multi-townhouse, and land subdivision projects. We keep our focus narrow so that we can provide the best possible service based on experience. If you’re interested in apartment towers, commercial buildings, or projects in regional VIC or interstate – sorry, we’re not the

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Types of Project Feasibility Studies that We Specialise In
data-driven
New Home Sites

Are there site constraints, what can be built, how much will everything cost, and where will the gross realised value lie?

specialists
Build to Rent

Don't simply buy an investment property and rely on price growth. Value-add through development.

result-oriented
Develop for Profits

Calculate site yields, design mud maps, assess market values, define all costs, sales, profits

Explore Available Investment Properties

Discover your next investment gem. Explore our curated selection of prime properties waiting to yield returns. Let opportunity knock at your door!

Read What Our Clients Say About us..

“Andrew is pleasure to work with and is great at his job. He is diligent, efficient and communicates in a timely manner. Very professional, trustworthy and importantly has sound judgement regarding property matters. Highly recommended.”


Nigel Mann – Investor star rating

“It has been pleasure working with Andrew. Very experience and knowledgeable in the development space. We were able to secure a suitable development site very shortly after engaging him.”


SB Zhang – Developer star rating

“Andrew Stone has helped immensely with my first investments and developments in the Melbourne market. He marries a high level of industry expertise with commercial common sense and a practical approach. His understanding of the planning process is second to none and has helped to save money and time.”


Jim Sullivan – Investor star rating

“We would like to thank Andrew for his guidance on our journey to purchasing our home. Throughout this process, Andrew had been very patient, receptive and understanding of our needs, and responded to our questions without hesitation or judgement. We couldn't recommend him enough!”


Richard Toh – Homebuyer star rating

“Every encounter with Andrew, regardless of what assistance I required, was one of honesty, integrity and efficiency. I would highly recommend Andrew and Property Analytics to friends and family without hesitation.”


Gordon Hope – Nelson Alexander star rating

“We've completed 2 projects with Property Analytics and have been thrilled with the level of expertise and friendliness of the business. We look forward to adding more projects in the future.”


Mick Harford – Blended Services star rating

“Property Analytics provides invaluable information on market trends with detailed graphs and information which is brilliant to share with our clients.”


David Hart – Buxton star rating

“Walking 'in off the street' one day, I was instantly taken by Andrew's knowledge, enthusiasm and no-nonsense approach to property and development in the Melbourne market. I wouldn't hesitate in recommending Property Analytics.”


Charlie Cook – Developer star rating

“Andrew has proven himself as extremely professional, reliable and acts with the highest integrity. Recommend to anyone looking to make their next move in property.”


Sam Elg – Investor star rating

“Property Analytics knows the Melbourne real estate market very well. Andrew continually provides us information on emerging trends and important market conditions, and explains statistics in simple language that people can understand.”


Steve Abbott – Jellis Craig star rating

We Deliver for Our Clients. Some relevant stats about our services

$0m

Properties Purchased

Min 5 / Max 10

Clients on retainer at all times

0+

Townhouse permit approvals

Have questions? See below some FAQs

We strive to be as transparent as possible in all that we do.

What is a Real Estate Analyst?

Someone who’s full time job involves studying real estate and uncovering important property market insights. We seek to understand the Melbourne property market conditions and trends, and future property market forecasts.

What areas do you look at as a Buyers Agent?

Our focus is predominately on the 400+ suburbs that make up the Melbourne property market. As Buyers Agents in Melbourne, we don’t purchase in regional areas or interstate.

What property types do you analyse and buy?

Our primary focus of research is residential real estate, particularly the housing market in Melbourne. We only purchase houses, land and townhouses as Buyers Agents and Property Developer Advisors in Melbourne.

What kind of real estate market analysis do you provide?

We provide graphs, maps and stats that explain the Melbourne property market to sellers, buyers and landlords – where are prices trending, how are auctions tracking, where are buyers coming from…

Where do you get your property data?

We’ve been specialist Property Analysts for over a decade, and have long-term subscriptions with all the most credible data providers: REIV, Core Logic, Pricefinder, Landchecker, ABS, RBA… A big part of our job is consolidating all property data to gain a comprehensive understanding of the Melbourne real estate market.

What are your accreditations?

Our staff have a range of Certificates, Diplomas and Degrees in Business, Real Estate, Construction and Data Management. We are fully licensed Real Estate Buyers Agents, with the required professional indemnity insurance.

Reach out to learn more about our market research and buyer advocacy services.

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    Meet the professionals who trust our research

    Buxton
    Jellis Craig
    The Urban Developer
    Your Investment property
    Barry Plant
    Frasers Property
    Australian Property Investor
    Ready Media Group
    Chishomn & Gamon
    Grimsey
    Nelson Alexander
    Google Rating
    5.0
    Based on 57 reviews
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