26 Seddon St, Ivanhoe VIC 307926 Seddon St, Ivanhoe VIC 3079
Still struggling to break down the barriers and find the right home? You might not be using the right strategy–that’s to say, it's unlikely you’ve been using all the tools at your disposal. At Property Analytics, our buyer’s agents have helped countless homebuyers to both identify and avoid costly mistakes.
Keen to learn how? Let’s find out!
Our story began in 2010, and was built upon a long-standing passion for two things: data and property. Over the next 15 years, we grew quickly and firmly positioned ourselves as leading buyer’s advocates in Melbourne. From inner-city developments to lesser known pockets on the outskirts, we know this city like the back of our hand, and work tirelessly to secure the best result for all of our clients.
The terms ‘guesswork’ or ‘hype’ aren’t in our vocab. Instead, we use hard data and years of market experience to spot opportunities and protect clients from costly errors. That’s why our market research is used by some of the most respected names in the industry, including Jellis Craig, Nelson Alexander, and more.
From property investors to developers and first-time buyers, we offer end-to-end assistance that puts you in the best position for meaningful long-term success.
With buyer’s advocates working across Melbourne, we’ve successfully partnered with clients from all walks of life. Younger professionals, medicos, tradespeople, seasoned real estate investors–you name it and chances are we’ve worked with them! Our core client base includes:
From family homes in Ivanhoe to high-yield investments in emerging suburbs, we tailor our advice to meet each client’s unique goals.
From a supply-demand imbalance to prices doubling five times in the past 40 years, Melbourne’s real estate market has become more challenging to navigate than ever. This is not to mention the rental crisis and various other underlying issues.
However, despite all that we just mentioned, there’s still great opportunities to be found. The key is to trust the data and reach out to the experts with the relevant experience. If you’re wondering whether now is a good time to invest in property, be sure to read our recent article on the subject, or contact us directly for a free discovery call!
Before getting into some recent case studies, let’s take a closer look at the mistakes we see homebuyers make time and time again. Of course, we don’t have to tell you twice, but property is one of the biggest investments you’ll ever make. You wouldn’t want to get it wrong, right?
Here’s what you might be risking without the proper knowledge and guidance!
The good news? With the help of one of our highly knowledgeable buyer’s advocates in Melbourne, these mistakes can be avoided.
At this point, you might be curious as to how we actually help our clients steer clear of these pitfalls. Although every situation is different, we’ve continually refined our service and developed a process that combines research, strategy, negotiation, and a nous for knowing when it's time to strike, or time to let the opportunity pass.
This end-to-end approach means we don’t just find properties. We ensure that every decision is backed by evidence and aligned with your goals.
Confirmed a build envelope for a family home site, bought for $100k under
We’ve known Daniel for years. He’s a successful director with multiple companies under his belt and a busy schedule pushing past 70 hours a week. Above all, though, he’s a family man with three young kids and a clear priority: to secure the ideal home where they could grow up.
He discovered a block in a tucked-away pocket of his favourite suburb. It looked perfect at first glance, but zoning restrictions, established trees, the slope of the land, and dual street frontages all raised questions. What could actually be built here? And just as importantly what was it worth?
We got to work straight away, consulting with arborists and town planners to assess development potential, then created a series of rough “mud maps” to show how setbacks might impact a future build. We also carefully analysed local market trends, reviewed comparable sales, and spoke with trusted agents in the area to determine a fair and realistic value.
The vendors had initially been hoping for around $1.80m. At auction, it passed in with a vendor bid of $1.730m, and six weeks later still no offers. A price shift was brewing, and after a quiet word with the selling agent, he confirmed he was about to suggest just that. Before the change went public, we moved quickly with a firm, unconditional offer of $1.635m. It was accepted.
Daniel and his wife have since built a remarkable home for their family. He was kind enough to say this about the experience:
“We’d been looking for a block to build our forever family home. The help Andrew provided in determining the site’s market value, assessing the design constraints, and negotiating the purchase (at $100k less than we were willing to pay!) proved invaluable. Quality service.”
We’ve known Ross (a seasoned builder) for years. When a motivated vendor brought this off-market site to my attention, we got on the line to Ross straight away and ripped into a feasibility.
The local council here has always been a tough one for planning approvals, especially around trees and drainage. But we’d had past success there and understood their priorities. An arborist was on site within 24 hours, and our drainage engineer quickly clarified the legal point of discharge and other requirements.
After discussing the site with a town planner, we settled on a three-townhouse concept with two crossovers. The layout would work around two significant trees and include ground-floor master suites at the front and rear.
We negotiated hard and secured the property for $979k with a long settlement, giving Ross plenty of breathing room. He managed the planning and design himself but kept us in the loop and often sought a second opinion.
He timed it really well, decided to sell the site with permits, and redirected the capital into another project.
Purchased for $2.000m in a high-growth pocket of a rapidly developing suburb
This site came with a feasibility already complete, making it a smart, ready-to-go acquisition. Adjacent to an improving Activity Centre Zone, the property sits on a flat block with dual street frontages and strong long-term development potential.
If you're a high-income professional, particularly in the medical field, this type of investment offers appeal. Up to 90% LVR is often achievable, and negative gearing can help reduce your tax burden while building a diverse portfolio.
In this case, the buyers loved the suburb's vibrant feel and knew people locally. They saw the area's gentrification as a clear signal of future value. We ran our own analysis and believed the property was underquoted at $1.80m to $1.90m, estimating fair market value closer to $2.1m.
The agent was transparent. The vendors were motivated beneficiaries of a deceased estate and preferred to avoid the auction. When asked what would secure it, he said a clean $2.0m offer on standard terms. We made that offer, and it was accepted in under two weeks, before most buyers had a chance to inspect.
Overall, it was a great outcome that came from sharp timing, strong fundamentals, and a clear value-add path.
What do these stories show? Industry expertise really goes a long way.
Conversely, when you go at it alone, there’s naturally a higher risk of making a fundamental mistake (or multiple). This could be anything from purchasing the wrong property to overpaying, overlooking council restrictions, or missing out on opportunities. All in all, the risks are high.
With the help of a dedicated buyer’s agent in Melbourne, you get:
Melbourne’s property market is often influenced by hype; trendy suburbs, media headlines, short-term changes, and emotional stories. But real success comes from focusing on fundamentals.
At Property Analytics, we track price fluctuations, auction clearance rates, infrastructure projects, demographic shifts, school performance, and more.
This data allows us to spot undervalued areas and avoid overpriced traps. It’s not about luck – it’s about evidence.
Australian property investment can sometimes seem like a minefield, but it doesn’t have to be stressful, risky, or overwhelming. With the right buyer’s agent, you can avoid mistakes, secure the right property, and invest in your future with confidence.
At Property Analytics, we combine market-leading research with hands-on experience to deliver results. From first-time buyers to growing families and investors looking to expand their portfolio, we’re in their corner every step of the way.
Get in touch today to book your free discovery call and find out how we can help you avoid costly mistakes in Melbourne’s property market.
03 9497 5429
